Iconolab
Iconolab is a creative laboratory focused on technology innovation for marketing purposes. The goal of Iconolab is to explore new audience interactions mixing content with technology tools in an academic and interdisciplinary environment.
Projects
Coca-Cola Light Facebook: No te quedes con las ganas
Zauber was in charge of the development of a site and a Facebook Application for Coca-Cola Light to do a Marketing Campaign. This action included TV adds that produced high traffic for the site and the Facebook Application. The idea of the application was to use the virality of a social network to share people's wishes, vote for them and discover new ones.
Mxtronica Fotofan
We developed an automatic photo shooting system for marketing purposes during a music festival hosted by Phillip Morris. This project involved the use of a Canon Camera API.
AR
The The AR project consisted of the design and implementation of a platform for Augmented Reality experiences, based on the framework ARToolkit. The resulting platform was used by our customer with marketing purposes, creating great sensation among the public. Zauber was in charge of the technical solution.
