Popego is an Internet project that builds AI technology and innovative interfaces to make the web more personally based on the concept of user-controlled interest profiles..

There is a new dimension emerging over the social graph: Interests; and Popego automatically generate interest-profiles for its users based on all their online activity, and use their interests to filter out the web and bring them meaningful news, media and friend activity.

Popego reduces the noise of information for its users. It enables partners to deliver semantic ad targeting and improve click-through in the long tail of sites.

Founded by Santiago Siri and VC-backed by Aconcagua Ventures, Zauber became partners of the project's development since its first day, assuming the responsibility for software architecture design and development..